Instead, thousands of brochures start with a history lesson, Founded in 1987, we have been selling our products .. I can assure you that customers are never going to say to themselves, Theyve been around for 20 years - Ill buy from them.Its not how long youve been in business that counts, its what youve done in that time.The important point to get across at the beginning is that you have a good track record. Once this has been established, the rest of the brochure should aim to convince customers that your products are the best on the market.
It is helpful with content to get inside the customers head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so on. But remember that it is not enough just to state these;in order to persuade, they need to bespelt out. One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you, rather than it simply being a set of suppliers photographs with your name on the front.
At the design stage, there are many production features that candistinguishyour brochure fromthe run of the mill. You may think that things like cutouts or pop-ups will do this for you and thusmake you stand out, or you may think they just look like designer whims that add cost. Go through all the options in detail. One of them might be that all-important magical ingredient.
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