Is it because theyre working harder, have no time for it in the morning, but cannot live without that glorious Egg McMuffin? Is it because theyre not working so hard, so theyre getting up later and believe that noon is the new 7am? Never having eaten a McDonalds breakfast at lunchtime, I took a look at the all-day menu. It includes hotcakes and sausage (510 calories), sausage biscuit with egg (520 calories) and a sausage burrito (300 calories).是因为他们工作比以往更努力了?没时间早上吃早餐?但又离不开美味的麦当劳鸡蛋松饼吗?还是因为他们不再工作那么努力,一睡到中午,使中午成为了新的早餐时间。我从未在午餐时候吃过麦当劳早餐,我看了下菜单。上面有热蛋糕和香肠(510卡路里),香肠鸡蛋饼干(520卡路里)和一个墨西哥香肠玉米煎饼(300卡路里)
I conclude, therefore, that Americans arent necessarily trying to lose weight. They simply in love with sausage and want to eat it all day. You, though, will also be wondering what lessons you can learn from McDonalds Lazarus act. The first is not to let your brand image go stale. McDonalds let that happen for years, believing that it could coast along with same offerings, underpinned by the naive belief that everyone was just lovin it. The second lesson, though, is that if you introduce something new and employees complain, it might be a very good thing. The employees might themselves have become stale and lethargic. Perhaps theyve been eating too much sausage for breakfast.我得出的结论是美国人并不是在努力减肥。他们喜欢香肠的口味并且想着一天到晚吃。读到这,你可能在想从麦当劳的这次变革中可以学到些什么呢?首先是别让你的品牌形象变得老旧。这种情况在麦当劳身上发生好几年了,他们本以为靠着几样一成不变的产品就可以不断兴旺下去,人们也会一如既往喜爱麦当劳。学到的第二点就是当员工因为组织的变革而开始抱怨时,你要知道这未必是件坏事。可能员工本身已经变得思想陈腐和疲惫不堪。早餐吃太多的香肠可能是罪魁祸首。
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