保罗德加拉贝迪安是ComScore的一名高级媒体分析师,他说,“大量的制片方及娱乐公司尝试与中国结盟,与中国公司建立战略伙伴关系或在中国开设分公司,我认为,这种多层战略是每一位制片方都想尝试的,并且,他们一直在寻求成为中国合伙人的最佳途径,因为中国市场对于整个电影市场都非常重要。”
China is the second largest movie market in the world, and is expected to over take the U.S. as the biggest movie market within a year. The box office in China last year totaled $6.68 billion, representing a 48.7 percent rise year-on-year in ticket sales.
中国是世界第二大电影市场,一年之内有望超越美国成为世界第一大电影市场。去年中国总票房为66.8亿美远,票房同比增长48.7%。
Familiar plot lines and characters are one reason for the success, according to 18-year-old Yifan Li. “As a Chinese it feels more familiar, I feel I can see a lot of elements that are very close to me,” he said.
熟悉的情节主线与人物角色是其成功的一大原因,18岁的李一凡说,“作为一个中国人,它让我感到更亲近,我觉得电影中很多元素都很贴近我。”
Dreamworks produced two versions for the Chinese audience; one with dubbed vocals and another altered animation to more closely match the Chinese language version. In the United States, seven movie theaters are showing the film in both Mandarin and English.
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