发表在《消费者心理学》期刊上的研究结果显示:若谈判双方同吃甜食或咸食,则交涉次数更少,参与者得分更高。
In a report on the results researchers said: ‘We found when negotiators consumed similarly, they felt closer and were able to come to a faster resolution beneficial for both parties.’
研究人员在实验结果报告中称:“我们发现谈判双方同吃一种食物时,更易亲近对方,同时也能更快达成双赢的结果。”
In a second test, participants were told to watch TV testimonials – where someone pretending to be a member of the public endorsed a certain product.
在第二个实验中,参与者需要观看电视上的推荐节目,某个假扮普通民众的人会向他们推荐某产品。
The volunteers were given Kit Kat bars to nibble, while the TV person ate either a Kit Kat or grapes as they talked.
志愿者们一边看电视,一边小口吃奇巧巧克力棒,而推荐人在说话时或吃奇巧巧克力棒,或吃葡萄。
Tests showed viewers were much more likely to express an interest in buying the product if the TV showed the other person eating a Kit Kat too.
实验显示,志愿者在推荐人吃巧克力棒时,更愿意购买产品。
The researchers added: ‘Although similarity in food consumption is not indicative of whether two people will get along, we find consumers treat this as such.
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