Showrooming, it seems, is particularly prevalent in the purchase of electronic products, where consumers may like to test before they buy. People who engage in the practice, dubbed showroomers, often use mobile phones to check out the online prices whilst physically holding the product in a conventional store.
(Source: macmillandictionary.com)
“先逛店后网购”现象似乎在购买电子产品时更常见,因为很多人在购买电子产品之前都愿意试用一下。那些“先逛店后网购”的顾客被称为showroomer(先逛店后网购族),他们通常都是在实体店拿着实物商品,然后用手机查看该商品的网购价格。
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