Shill dates back to 1914 and is thought to be a shortened form of the earlier term shillaber. Its original use was to describe a person who acted as a swindler's accomplice by reacting in an enthusiastic way in order to encourage others, often as an audience member at a carnival in order to elicit interest in an attraction. Over time the word began to be applied in a variety of contexts. For example in marketing, a shill is a person who gives the impression that they are a satisfied independent customer of someone they're in fact secretly working for. (Source: macmillandictionary.com)
Shill一词可追溯到1914年,基本都认为是shillaber(托儿)一词的简写形式。该词最初指在狂欢节等场合为了吸引人们注意而配合骗子积极对其表演做出回应的同伙。后来,这个词逐渐用于不同的语境。比如,在市场营销中,shill指受商贩雇佣,假装成顾客给其好评的“托儿”。
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