3. Become a storyteller.
Storytelling has been a premier tool in influencing people across cultures and eras. Influencers tell stories for strategic purposes. From motivating people to act, to teaching, to reducing resistance and changing minds, a well-told narrative is a formidable force, often far more powerful than the mere recitation of complex financial or technical facts.
Numbers and figures are important, but when it comes to showing their relationship to any issue, large or small, a strategic narrative wrapped around the digits will deliver the message better and more memorably than anything else.
After you master the data, ask yourself: Is there a way to put a human face on my message? Are there real-life examples that will help me make my point in a way others can relate to?
4. Hone your speaking skills.
When many of us think of influential people, we often think of those who were great speakers, such as John F. Kennedy, Ronald Reagan and Steve Jobs, as well as contemporaries such as Michelle Obama and Sheryl Sandberg. While many influencers operate effectively behind the scenes, those with the ability, the drive and the courage to speak persuasively have an additional source of powerful leverage.
Like decision-making skills, speaking skills are in high demand. Every day in myriadorganizations, corporations and schools, vast numbers of presenters strive to capture the imaginations of workers and executives and students in order to drive an agenda forward. Yet many people fear speaking in public, giving in to a panic that closes a heavy door on a fast track to success and influence.
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