而且,虽然不断有人离开跑步运动,但新的人群在不断加入。跑步运动的普及,尤其是跑步赛事在最近几年增长的规模远远超出了所有运动产品生产商、零售商和赛事组织者的预期。
Runners have shown a strong desire to participate in certain events, regardless of the entry fees. In economic terms, demand has outweighed supply, at least as it applies to some big-ticket events, the key word being "event." A distinction must be drawn between a "race" and an "event." The former offers participants primarily the competition itself, while the latter is certified entertainment, with corporate sponsorship, high quality food and drinks, music, cheering spectators, big crowds and inevitability—high entry fees.
跑步爱好者有强烈的意愿参加一些赛事活动,而不会计较报名费用多少。在经济学上来说,这叫供不应求,至少在一些大牌的赛事上来说,是这样的情况。这里的关键词就是“event”。我们要搞清楚race(比赛)和event(活动)的区别。比赛就是让你参加一个跑步的比赛,而(赛事)活动是经过登记认证的娱乐活动,有集团赞助,优质的饮食,音乐,啦啦队,大批观众,当然,还有高昂的报名费。
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