From the perspective of a film critic, my concern is that the euphoria over setting new records is sending the wrong message to the public, i.e. only spectacle-oriented blockbusters are good movies. It does not really matter whether it is a Chinese release or one from Hollywood. The Monkey King is a terrible film and even its special effects are of poor quality. However, it made more than 1 billion yuan during the year-end holiday season.

The biggest irony in this round of face-off is worthy of a black comedy.

While Chinese film companies moved the schedules of their new releases to avoid a head-on collision with the Hollywood juggernaut, Enlight Pictures decided to tackle the beast with a screwball comedy. It put The Breakup Guru, a directorial debut by actor Deng Chao, in the same opening slot.

Everyone said this would be suicidal, but surprise, surprise, it returned 150 million yuan during its first weekend, a very respectable performance for this genre.

Wang Changtian, CEO of Enlight Media, explains that people had underestimated the power of the smaller cities where moviegoers have a special affinity for this kind of low-brow comedy. The high growth of new screens in recent years is concentrated in this market segment.

Coincidentally, this movie was attacked by a cultural authority who went to a preview. He says it is so tasteless and low-brow it should not qualify as a comedy.

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