Advertisement on TV

Today more and more advertisements are seen on the TV screen. Every evening a series of advertisements come immediately after the News Program is over, informing TV viewers of the many different sorts of up-to-date products on the market. Besides, it often happens that while you are absorbed in a wonderful film on TV, endless ads interrupt you from time to time and make you quite annoyed.

There are two reasons, I think, for the growing number of ads on TV. First, in a competitive economy, the consumer usually has the choice of several different brands of the same product. Thus, manufacturers are confronted with a problem how to keep sales high enough to stay in business. They solve this problem by advertising. Through advertising, each manufacturing company tries to convince consumers that its product is special. Second, most consumers are interested in ads. They wish to get from TV ads the first-hand information about new products, which enables them to choose the one that they like best. As a result, there is a sharp increase in ads on the TV screen.

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