If successful, the wedding gown line could soon expand to include other Disney Princess-branded fashions and home furnishings for adults.

"If it really is the lifestyle opportunity that we think it is, then it really opens up possibilities ... beyond the day of the wedding," Calhoun said.

The company was encouraged to delve into the high-end wedding business by the 2,000 weddings it hosts each year at its U.S. resorts -- Walt Disney World and Disneyland -- and its cruise line, according to McFann.

Disney hopes to capitalize on soaring demand for destination weddings, in which couples and their guests turn their nuptials into wedding-vacations that often take place at resorts in tropical locations.

The Parks and Resorts division glitzed up the 16-year-old Fairy Tale Weddings program this year by hiring celebrity party planner David Tutera to design a "couture" line of decorations, floral arrangements and furniture for wedding packages that will start at $75,000.

"We have had ... couples that have been looking for an over-the-top wedding, and now we are going to offer that product to them," McFann said.

Standard Fairy Tale Weddings packages -- which include ceremony and reception costs and sometimes extras like rides in a Cinderella carriage, trumpeting heralds and appearances by Mickey and Minnie Mouse in formal attire -- start at $4,000 but average $27,000, about the same as the average wedding budget in the United States.

【迪斯尼提供公主礼服】相关文章：

★ 3步教你判断酒店真的每天都洗床单吗？

★ 娱乐英语资讯：Paltrow: Jolie, Pitt attract paparazzi

★ 娱乐时尚:哈利波特魔力不凡 乖乖女赫敏大变身

★ Kate Mosss crowning glory

★ 英国最老模特讲述美丽传奇 65岁仍然魅力四射

★ 为什么一些人不愿意去东欧国家旅游

★ 娱乐英语资讯：Pitt and Jolie to feature on Aussie Post stamp

★ 《男人帮》09年评出全球最性感女性前10名

★ 威廉王子与女友分手

★ [娱乐时尚] 迈克尔杰克逊验尸结果出现疑点