"Films really are a great advert for the country. It was a real shame 'The Lord of the Rings' was not shot here. New Zealand benefited from a British phenomenon."

He is bombarded with calls from historic attractions asking to be included in specialist tours and "My advice always is -- get into the next Potter blockbuster and you will be laughing."

Sites selected for the films certainly hit the jackpot.

At Alnwick Castle, Britain's largest inhabited castle after Windsor Castle, Philippa Pendrich said "We have done very well thank you."

At the castle used for exterior shots in the movies, she said "Pre-Potter we had about 68,000 visitors a season. Last year we had about 195,000."

At Christ Church, one of Oxford University's most famous colleges, head custodian Tony Fox said "It has improved our economy no end, boosting revenue by 50 percent."

"In pre-Potter days you would sit around for hours on end and get no one in," he said of the dining hall used as the Great Hall in Hogwarts School of Witchcraft and Wizardry.

Gloucester Cathedral feels equally blessed.

"We could potentially attribute 50,000 people over a couple of years to Potter," said chapter steward Mark Beckett.

And no corner of Potter's magical world is overlooked.

King's Cross Station in London even erected a "photo opportunity" plaque for Platform Nine and a Half where Harry boards the school train to Hogwarts.

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