With the 35 tickets rapidly selling out, celebrities including American actress Brittany Murphy, Elizabeth Hurley, Isabella Hervey and Harrods owner, Mohammed Al Fayed, are all expected to attend the champagne and canape-fuelled gala. With the size zero debate yet to hit canine modelling agencies, the animals - ranging from labradors to chihuahuas - will keep their own strengths up with special dog treats throughout the night.

The show, which also raises money for the Retired Greyhound Trust, is just the latest example of the rise of pampered pooches.

As well as special designer carry cases, in which owners transport their precious pets, some of Britain's top restaurants have started offering a gourmet doggy menu.

Gyms have also started offering dog yoga classes - doga - while many owners spoil their animals with customised wooden dog beds.

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