In an "open letter" also posted on its Web site, the AMPTP said that it is "committed to creating a genuine economic partnership with the talented men and women who help us create entertainment."

The alliance also pledged to "share fairly in the revenues we generate, including new revenue from the emerging areas of new media," and to make reasonable and necessary compromises to avoid any additional, needless work stoppages.

The AMPTP is hoping that the provisions related to new media like the Internet and cell phone in recently reached agreements with unions of Hollywood directors and writers will allow it to reach an agreement with the Screen Actors Guild.

Hollywood executives have been worried about a possible industry-wide actors' strike like the recent one launched by the Writers Guild of America, which had cost the entertainment industry and local economy billions of dollars during about 100 days from November to February.

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