Comedies were hurt least by the strike. CBS was so buoyed by the performance of their Monday night comedies that the network is considering adding comedies on another night.
CBS' rack of procedural dramas had done relatively well, at least until a week ago: "CSI: Crime Scene Investigation" had its second least-watched episode for a Thursday original, and "CSI: Miami" hit a series low for an original.
"There's no question that it could have been a lot worse," said David Poltrack, CBS' top researcher. CBS' strategy was to make as many new episodes of existing shows as possible until the season ends later this month so people got back in the habit of watching again.
The explosive growth of digital video recorders, now available in 25 million homes, means more people are setting their own schedules.
They could also be bored. Broadcast viewing was already off 7 percent during the last three months of 2007, before the strike's impact was felt. Several weeks of reruns during the midwinter, when TV viewership is at its highest, really hurt. But the networks were already hurting.
The strike also constricted the networks' process of developing new material.
Networks made fewer pilots of prospective new shows this year, in part because the strike meant less time to prepare them. In some cases, network executives are making decisions on shows based only on scripts or brief "presentations" of what the series might look like, instead of a full episode, said Brad Adgate, who monitors series development for Horizon Media.
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