The collection which ranges from the social effects of urbanization and the fascination with China's new wealth to skateboarding, fashion and pop culture, presents humorous animations alongside social documentaries to celebrate the diversity of life in China today.
Through a diverse range of subjects that address the burning issues of the times, the short films explore the many facets of everyday life in China, including alienation, consumer consumption, poverty, economy and human ambition. Produced by members of China's growing creative community, the collection contains 12 new commissions, 16 short films and five special edits.
The screening at the gallery will last till July 30.
China Now is a 6-month nationwide festival of over 1,000 Chinese events including exhibitions, performances and activities spanning Chinese film, cuisine, comics, art, literature, science, technology, business, education and sport across Britain. It's intended to celebrate the Chinese culture in the run up to the Beijing Olympics slated for August.
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