"I think LeBron is the most exciting and talented basketball player in the world," said Nike CEO Parker. "He is competitive and skillful, and he will be in Beijing to compete in the Olympic Games next year, so I am sure his profile will continue to increase in China."
Nike has worked closely with James since his high school days, and his seven-year $90 million contract with Nike has already made waves in the basketball world.
"I am also happy to see that with stars like LeBron, basketball is a very successful story for Nike and we have doubled the market share of any of our competitors in the world." said Parker.
The sportswear giant also sponsored a total of 24 Chinese national teams at the Athens Games.
Parker said he was going to have more signature products for Chinese athletes, especially for the Milwaukee Bucks rookie Yi Jianlian.
"I have seen some similarity between LeBron and Yi. I am sure we will have more designed product for Yi as well," he said.
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