体坛英语资讯：CBA struggling to find TV audience
By contrast, there are only 41 CBA games broadcast on CCTV this season, and games are frequently cut short due to gymnastics and table-tennis competitions.
"I think the only way (to change the situation) is to enhance the quality of our league," said Hao.
CBA chief Li Yuanwei felt the same way.
"I am not concerned that fans will only watch the NBA," Li said during the NBA China Games in Shanghai last month. "The CBA is open to all the cooperation from around the world, not only from the United States, but also from European countries.
"McDonald's has been in China for quite a long time, but there is still a lot people who love Shanghai cuisine."
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