体坛英语资讯：Chinese football princes to kick off career in England
More than 18,000 young football players participated in the nationwide TV contest which lasted for five months last year, during which former England football stars Paul Jones and Kenny Sansom, and former Chinese player Liu Yue were coaches and judges.
Britain-based media companies Kickworldwide, FremantleMedia and Group M introduced the contest "Football Prince" to China aiming to discover young talent in this growing football-crazed nation.
"We are seeking young talented guys to give them opportunities at the best British clubs,"said Steve Cartwright, director of Kickworldwide.
Hunan TV was chosen to broadcast the show, as it is China's most successful entertainment channel.
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