"We expect Africa to support whichever country from the continent goes the farthest in the World Cup, but we want to make sure the event is available to as many Africans as possible as this is an African event."

FIFA would now do the broadcast in-house with HBS as the host broadcaster and the SABC as the official broadcaster. The CEO of HBS Francis Tellier, also announced that all World Cup matches would be available on cell phones worldwide.

Tellier said, "Not everyone can get to a TV screen when the matches are being played. Therefore we have worked out a way of ensuring that the matches, results and updates etc will be available on mobile (cell) phones. This is a big innovation and we believe it will be well received."

Tellier also said the quality of the broadcasts would be the highest ever. Instead of a maximum of 25 cameras used in Germany in 2006, the 2010 event would see a minimum of 29 and up to 32 cameras used for the final and bigger matches.

Ericson added a FIFA TV crew would travel with every participating team and would produce features for all broadcasters.

The Confederations Cup would be a test event as regards TV and telecommunications and planning was on track.

Ericson said, "The Confederations Cup tickets sales are doing well. We expect all stadiums to be full. That event gives us the chance to see where we can improve and rectify mistakes for the bigger 2010 World Cup."

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