Ten major categories and more than 1,000 kinds of licensed products are currently on sale, such as precious metals, clothing, handicrafts, stationery, cases and bags, toys (plush and non-plush), badges, non-precious metals, jewels and postal items.

There are more than 30 franchised stores for these products located throughout the Pearl River Delta Region and more will be set up in other parts of China.

The GAGOC has launched three stages of solicitation for franchised dealers (including manufacturers and merchandisers) since May 2007, receiving applications from more than 100 enterprises. The GAGOC has currently authorized 23 franchised manufacturers and 12 franchised merchandisers.

Authorized television broadcasters for the Guangzhou Games have been tentatively selected in four regions -- Chinese mainland, Hong Kong, DPR Korea and South Korea, and the Middle East. The four regions' copyright fees have surpassed the Doha Asian Games.

With cricket's entry into the Asian Games for the first time, Guangzhou 2010's broadcast right is attracting unprecedented interests in South Asia.

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