The biennial Mission Hills World Celebrity Pro-Am was established in 2010 as Asia's first and only pro-celebrity golf tournament.

This sporting and entertainment extravaganza - which reaches more than 26 television channels in Greater China and over 200 countries and regions worldwide - aims to popularize golf in China whilst also promoting Hainan Island as a tourist destination and supporting local charities. Proceeds are being donated to The Nature Conservancy and the Hainan United Youth Association.

The World Celebrity Pro-Am continues its long-standing partnership with some of the world's leading brands, including global services company, American Express; sophisticated Belgian beer, Stella Artois; luxury car brand, Lexus; leading premium bottled mineral water, Tibet 5100; and world renowned Swiss chocolate, LINDT.

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