If you have two or more events to add to the calendar, you separate them by using the word “also.” Mr. DiNozzi says all of this can be done hands-free.

ROBERT DiNOZZI: “In settings you can make it fully automatic, so I don’t have to touch anything. I launch the app, and I can speak an event and I can see the event show up and it confirms automatically. I don’t have to touch a single thing. That’s huge for people who don’t have assistants to call and who are walking down the street or driving their car.”

Robert DiNozzi says there is a great need for an app like “VoiceCal” among busy businessmen like himself. He hopes the app will be successful over the long term.

ROBERT DiNOZZI: “In the movie business you can do all the advertising in the world and that can get you a great opening weekend. But, if the movie’s not good it will die off. So really what supports a film, just like what supports an app, is word of mouth.”

Matt Kozlov is the head of a start-up technology company called “Moonshark” in Los Angeles, California. The company makes game apps for mobile devices.

MATT KOZLOV: “It's an exploding marketplace, right now. There are hundreds of millions of devices out there right now that we can reach. And these devices have really turned eight-year-old kids, forty-year-old moms into gamers in a way that we've never seen before.”

Jennifer Lopez is helping Moonshark with a finger break-dancing game called "Dance Pad.” The company is also working with film director John Woo on an action game expected to be released at the end of this year.

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