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Despite recession, blow-dry bars heat up

And Dry Bar is not the only salon of its kind to find success.

“They are popping up every single day in a different location, and they are everywhere all across the US," says Gretty Hasson, who owns My Blow L.A., which opened two years ago. “We realized it was a big trend that started. It was in San Francisco, in Canada and some in New York of these blow-dry bars opening up and we realized what better place than Beverly Hills to open one up.”

The demand for this type of service was so high that My Blow L.A. started making a profit the first month that it was in business.

“We opened up during recession time," Hasson says. "It actually helped us in a way, a lot. Because women who were going and getting their hair done once a week and paying $70 were now able to go and get their hair done twice a week and pay $70. And women who were not able to get their hair done for $70 were now able to go and get their hair done for $35.”

Hasson will soon be opening her second blow-dry bar.

Many blow-dry bars offer women a spa-like treatment, which may include sparkling wine, a snack, and some even have a movie playing in the background. The owners of blow-dry bars say their clients range from working women to stay-at-home moms.

“I am a writer, actor, mom kind of person," says client Susanna Brisk. "I am not a lady who 'lunches.' I am not going to go and get $500 hair cuts every week. So yeah, I love it. I think it is really good.”