“We realized it was a big trend that started. It was in San Francisco, in Canada and some in New York of these blow-dry bars opening up, and we realized what better place than Beverly Hills to open one up. We opened up during the recession time. It actually helped us in a way, a lot, because women who were going and getting their hair done once a week and paying $70 were now able to go and get their hair done twice a week and pay $70. And women who weren’t really able to get their hair done for $70 were now able to go and get their hair done for $35.”
She will soon be opening her second blow-dry bar.
Many blow-dry bars offer women a spa-like treatment. A visit may include sparkling wine and something to eat. Some salons even play movies. Susanna Brisk says she likes the ability to get good service without paying a lot.
“I am a writer, actor, mom kind of person. I am not a lady who ‘lunches.’ I am not going to go and get $500 hair cuts every week. So yeah, I love it. I think it is really good.”
Gretty Hasson says blow-dry bars are not just a popular trend. She expects them to be on every street in every city, in the not so distant future.
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