Frederick is a conservative small town in Maryland, a state which usually elects Democrats.
“We’re in a district, within our House of Representatives, in which we’ve had a Republican representative now for many, many terms," Olmstead says. "So there is a kind of split.”
His customers reflect that split. Often, he says, his truffle campaign sparks political discussions among them about the campaign and the issues.
“Sometimes people don’t talk about them with their neighbors because they get emotional about it. It can cause rifts, if two people are extremely different in their viewpoints, and you live next to that person, sometimes you're a little wary of doing that. But to walk in here and then see the political chocolate, they go, 'Oh, I need one of those Democratics,' or 'Oh, I need a Republican.'"
Melissa Buckman, a regular customer, likes the truffle campaign. She points out that chocolate is a bipartisan favorite.
“You can meet up in a chocolate store and start talking politics, I thought that’s a pretty neat idea,” she says. “A lot of people have bad feelings towards each other. It gets really personal. So I think this is just a fun way to kind of make amends with each other and say, 'hey, let's go vote at the chocolate shop!'”
Tim Eichelberger, who learned about the campaign online, savors the taste of chocolate and democracy.
“We can all come together, cast our vote and eat chocolate - to me, it’s an excellent way to celebrate the election," he says. "And it is something to celebrate, understanding that there are still people who struggle with the right to vote. So we just have it so readily here, it’s absolutely something to be celebrated, and this is a perfect way to do it.”
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