Traditional stores also offer a social experience that some shoppers enjoy.
Bill Martin, the founder of ShopperTrak, spoke to VOA via Skype. "There is still a lot of emotion in the buying decision that takes place. Oftentimes, you need that last sense of ‘this is exactly what I want’ before you part with money," he said. "And you can’t always get that on-line. It’s a rather cold process."
Traditional stores can also deliver goods more quickly than online retailers, Martin says. And smart merchants are using stores to guide customers to websites and using their websites to encourage customers to visit their stores.
While e-commerce worries some merchants, it's a huge boost for delivery services like FedEx and UPS.
UPS Manager Dana Kline says e-commerce means her company is even busier than usual this time of year. “We are expecting 28 million pieces on their peak day, which is December 20, which is up about a million from last year," she noted.
UPS is so busy that it's hiring 55,000 temporary workers during the holiday season to deliver gifts.
Those packages are headed for homes, including Lynn Shaner’s. Experts say as more and more people have Internet access and smart phones, online commerce is likely to continue its growth here in the United States and in other countries.
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