Midgette says it’s clear now that Heymann’s tactics were evolutionary, not exploitive, and she considers his ability to continue to adapt and innovate the key to his success.
One of those innovations has forever endeared Heymann to American audiophiles. In 1998, he launched the Naxos American Classics series, recording the works of more than 200 American composers not generally well known in the rest of the world.
Heymann launched the series to help Naxos break into the notoriously hard to crack American music market. The series has grown to include more than 400 titles.
“It hasn’t made any money," Heymann says. "In fact, it’s lost a lot of money, but it was wonderful for our prestige. We’ve won so many Grammys with our American Classics.”
The Nashville Symphony has won seven of those Grammys for Naxos. Symphony president Alan Valentine was happy to demonstrate another of Klaus Heymann’s innovations. The Naxos Music Library is an online subscription tool that allows users to play, or stream, selections from the company’s entire catalog.
Heymann embraced online streaming five years before Apple launched iTunes. His staff thought he was crazy, but it was a move he now considers his proudest achievement.
“It’s a veritable reference library for classical music,” Heymann says.
And he's determined to keep adding to it.
“You cannot imagine how much more music is out there. So we’ll not run out of things to record.”
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