Americans making final preparations for Super Bowl Sunday_美文

Americans making final preparations for Super Bowl Sunday

A major part of the economic activity is coming from large companies that plan to advertise their products on television during ‘commercial’ breaks. Companies are spending up to $400 million for a single 30 second advertisement. But businesses would not spend this much money if they did not think it would lead to increased sales. The head of Volkswagen America told the Reuters news agency that the company’s recent Super Bowl ads have resulted in a doubling in the size of its business.

This year, companies are recognizing the importance of social media. They know that many people will not only be watching the television broadcast, but will be near their computer or mobile phone. Coca Cola wants people to take part in its advertising. On Sunday, the company will be asking viewers to vote in an online competition between three groups competing for a Coke. Pepsi and Toyota are planning to use personal photographs in their ads.

In the past, Super Bowl ads were closely-guarded secrets. But over the past few years, more and more companies have been making their ads public before the game. This year more than 20 companies have already released their ads. However, not everyone enjoys seeing the ads early. Some people like to be surprised. Because advertising during the Super Bowl is just as competitive as the game itself, some companies could change their ads at the very last minute.