CHRISTOPHER CRUISE: Mary Wise often stops by Primo's after work. She plays the role of Martha Washington, wife of the first United States president, at nearby Mount Vernon. It is the home and property where George and Martha Washington once lived. Ms. Wise says enjoys Primo's because it feels comfortable.

MARY WISE: "It is a place where you can consistently have good food, not too expensive. You know you're never going to be confronted with something that's a surprise. I think people like that."

Another appeal, she says, is owner Jim Nicopoulos.

JIM NICOPOULOS: "I like to get involved with my clients. I find out about them. I touch them. I have to be involved with my customers and my staff at the same time."

Everyone calls him Jimmy, including Mr. Savoy and his wife, who are long-time customers.

C.A. SAVOY: "We've become part of Jimmy's family now. He refers to Joyce and I as his mother and father."

FAITH LAPIDUS: Jimmy bought Primo Family Restaurant five years ago. It is truly a family business - from the photos on the wall, to the dining area, where his father-in-law seats patrons. And in the kitchen, Jimmy's cousin Spiro Routoulas prepares Greek specialties.

SPIRO ROUTOULAS: "He's a funny guy. He comes inside the kitchen and tastes what I make. Oh, it's fun."

JIM NICOPOULOS: "It's quality control, Greek-style."

Besides the food and friendliness, Jimmy says Primo's has another appeal over the chain restaurants.

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