The pharmacy is located in a residential neighborhood of Washington and most people hear about it through word of mouth.
BARRY DEUTSCHMAN: "Once somebody comes in here who's has never been here, they love the place and they want to come back."
Sandra Sugar has been coming to Morgan's for years.
SANDRA SUGAR: "This has nostalgia just coming in here."
Toni Stephens feels a special bond.
TONI STEPHENS: "The people who work here are helpful and more like family."
FAITH LAPIDUS: Some customers enjoy the new products in old fashioned packaging.
CUSTOMER: "It smells so good."
Others, Mr. Deutshman says, like items that are old fashioned.
BARRY DEUTSCHMAN: "Grandpa's Pine Tar Soap."
After prescriptions, chocolate is the big seller.
BARRY DEUTSCHMAN: "People who take medicine occasionally need a treat and they really want good candy."
CHRISTOPHER CRUISE: The number of independent pharmacies has been decreasing. The National Community Pharmacists Association says about twenty thousand exist today -- down by half from twenty years ago. They are being replaced by drug and supermarket chains, which often open up in the same neighborhood, and offer a wider selection of products.
(SOUND)
But customer Abby Griffin says the chain stores are impersonal, so she comes to Morgan's.
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