But what does that connectivity mean for your privacy?
“It is important to have personal information to create that individualized, personalized experience, but certainly it will be a customer’s option," said Buczkowski.
For certain consumers, it may not even be an issue.
“There certainly is a factor where a younger consumer is much more comfortable giving up a lot more privacy and data than an older consumer is, and more likely than not, you are going to see a similar behavior to how they handle their personal privacy ... within the vehicle,” said Stephanie Brinley, a senior analyst with IHS Automotive.
Considering how capable our mobile devices have become, perhaps the only question left to answer is: "Who’s driving?"
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