If the movie is mediocre and the cost of production is very great, then over-reliance on commercials may not be worth the candle. In the long run, you need a good word of mouth to keep drawing new audiences.

I recall The Waterwold (1995). That movie, starring Kevin Kosner (Dancing of the Wolves), was reputedly the most expensive (costing something to the tune of US$170 million to produce and promote) movie ever made at the time. From poor word of mouth, it quickly withered into one of the most expensive failures in history.

If the film is good quality, on the other hand, it may not need megabucks marketing. Word of mouth will do. Four Weddings and a Funeral (1994), for example, is a British comedy made on a small budget (US$4.4 million, small by American standards), but word of mouth enabled it to have a lasting success spanning months and years. In the end it became a hit the world over.

At the end of the day, as they say, when all is said and done, word of mouth (reputation) counts.

【Word of mouth】相关文章：

★ PEP四年级英语上册四会单词词汇表

★ 2016年冲刺高考CRI英语听力素材练习（word）：Mouth Watering or Health Killing

★ 职场英语：网络口碑 word of mouse

★ 现在完成时与一般过去时的区别

★ 新概念英语学习中词汇记忆技巧

★ 商务英语中经常犯的5个错误

★ 中考英语写作四大误区及解决方法

★ “新概念”说谈：投入清水的三颗石子

★ 词形转换题的解题技巧

★ 学英语怎样才能“事半功倍”?