Yang's film recounts the story of a few children whose parents contracted the HIV virus while selling blood and died of AIDS. She carefully balanced the tones between despair and hopefulness, never teetering on the brink of mawkishness.
For the sake of comparison, one of the best documentaries made locally substituted background information and characterization with striking visuals and an extended death scene where life was slowly sapped out of the female protagonist. It was agonizing to watch. The movie seems a little too heavy or artsy for some.
The message in Yang's film is never lost in the technique, which is always simple and direct. But that could be either a strength or a weakness. In China, many people are conditioned by schmaltzy soap operas. Anything less obvious may just be overlooked.
While none of the participants at the screening objected to Yang's television spots, some of them did question their effectiveness. One student was under the impression that AIDS still spreads mostly through blood transfusions and tainted needles. Sex is simply a topic people are uncomfortable to address, even in such a prestigious institute of higher learning.
That is why the campaign may work better at curbing discrimination than promoting safe sex. You cannot broadcast a loud and clear message because it's inherently against a culture that is hush-hush about these things; and you cannot be subtle because people won't notice it.
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