Reader question:
What does “Avoid greenwashing in shopping” mean?
My comments:
It means when shopping, you should beware of green (environmentally friendly) claims on the label – they may not be true.
Greenwashing, as in whitewashing (^-^).
Yes, greenwashing is whitewashing with a different color – greenwash is a portmanteau coinage combining the relatively new concept of green (environmental friendly) with the old whitewash.
You know what the old whitewash is, don’t you? Whitewash is the paint over walls covering up cracks and hiding smears. Hence whitewashing, referring to propaganda by governments or companies aimed at hiding facts in serious accidents or wrongdoing. When governments go on and on about how great and timely their rescue work has been, for example, when they answer questions over accusations that loose laws and negligent bosses may have led to a fatal mining accident, they’re whitewashing.
When milk factories claim their diary is milked from cows that are fed nothing but 15-inch green grasses or similar such, they’re greenwashing. Don’t believe it. It’s just a marketing scheme, a PR gimmick. In other words, nonsense.
These days, businesses and governments are all greenwashing because it’s the IN thing to do. And mind you, those who greenwash the most are usually ones that have done the most damage to the environment in the first place. Take global warming, for example. North America and the EU are undoubtedly champions of anti-carbon emission campaigns, talking good and often throwing out accusations against developing countries such as China, India, Indonesia and Brazil. They talk so well and with such an overwhelming voice that it sometimes obscures the fact that they themselves have been the biggest culprit to hurting the Earth ever since the industrial revolution – and are therefore duty bound to give something back. They, rather than China and India, still are Mother Nature’s worst enemies today in terms of wastefulness and exploiting the Earth’s scant, and dwindling, resources.
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