And this, from a Global Language Monitor news letter, just in (Michael Jackson Now No. 2 Internet Story and No. 1 Newsworthy Funeral of 21st Century, July 10, 2009):
“The world has witnessed a seismic shift in the reporting, analysis, and selection of news as evidenced by the recent death of Michael Jackson. In this regard, the Internet is now an equal (if not senior) partner to the global print and electronic media,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.
According to this story, the Internet has outplayed the old print media as a whole in the Michael Jackson saga. Wow.
Well, you see a pattern here, don’t you?
Yes, in all of these examples, we observe a major change in people’s way of doing things from the past.
Now, seismic is the adjective to describe what’s happening pertaining to earthquakes or other underground movements, such as volcanic eruptions and such like.
When we speak of earthquakes and volcanic eruptions, we’re talking about earthmoving powers, i.e. huge, enormous, gargantuan forces.
Seismic shift, therefore, points to BIG, major, complete and often unexpected changes.
In other words, a complete turnaround.
Or a sea change.
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