Most reporters who cover Cannes write about the festival and the nominated films but much of the festival's value actually lies in its marketing potential. In short, Cannes is the best place to sell your movies, especially art movies. It is in fact more commercial than it might seem. Nor is there anything wrong with that - film is never 100 percent art. Moreover, in a film industry monopolized by Hollywood, Cannes' European outlook is most welcome.

Just as we should not blindly worship Hollywood and its Oscars, we should also take Cannes and its winners with a grain of salt. Yes, some are masterpieces, but many are simply the favorites of a tiny group. As far as the voting process is concerned, the Oscars are fairer and more transparent. As for this year's two big Cannes winners, The White Ribbon and A Prophet, they were already winners before the jury announced its verdict. They had already been snapped up by Sony Classics, which means they had already won over the distributors who vote with their money. Now, all they need is the ultimate vote by global filmgoers.

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