“Eu” suggests “praise”; to eulogize, for instance, is to praise profusely.
Like I said, euphemisms are most often used to make certain facts more pleasant. This article (Word Games, PropagandaCritic.com, September 29, 2002) describes how the American military speak around the subject of “peace” (war) and “liquidation” (murder):
Since war is particularly unpleasant, military discourse is full of euphemisms. In the 1940’s, America changed the name of the War Department to the Department of Defense. Under the Reagan Administration, the MX-Missile was renamed “The Peacekeeper.” During war-time, civilian casualties are referred to as “collateral damage,” and the word “liquidation” is used as a synonym for “murder.”
The comedian George Carlin notes that, in the wake of the first world war, traumatized veterans were said to be suffering from “shell shock.” The short, vivid phrase conveys the horrors of battle -- one can practically hear the shells exploding overhead. After the second world war, people began to use the term “combat fatigue” to characterize the same condition. The phrase is a bit more pleasant, but it still acknowledges combat as the source of discomfort. In the wake of the Vietnam War, people referred to “post-traumatic stress disorder”: a phrase that is completely disconnected from the reality of war altogether.
You think being one’s own boss is the pleasanter topic here.
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