Superstars, organic food and foreign cars on the other hand are valuable stuff but at the end of day, they’re not something one could count on. They’re certainly not things one would give up love, babies and old folks for.
In short, once again, core values are principles you value the most.
Personal enrichment, for example, is something we all value. However, if we have to do it at the expense of personal integrity, we will hesitate – we’d at least hesitate, I think. Some of us would at any rate. That is to say, personal integrity is to many of us a core value.
Personal integrity and incorruptibility, however, appears not to be a core value of top officials at the Chinese Football Association. If you follow the news, you’ll have gotten word that almost all member of Chinese football’s top brass are now under investigation for bribery and match fixing.
It’s neither here nor there to point this out but I have to say that this, in a way, explains why even though we have the largest population in the world and the second largest economy, Chinese football has for many years been languishing close to 100 (sometimes falling off the top 100 in Fifa rankings) amongst some 200 of the world’s footballing countries, nations and regions.
Anyways, it appears that personal integrity is not valued by those bureaucrats. Or, to put it in another way, money seems to matter more. In either case, customer satisfaction – making football fans happy and satisfied – appears to have been of no consideration.
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