But many social media users took issue with the motives of the book-sharing drive itself, criticising it as an eye-grabbing marketing event that did little to encourage reading.
但许多社交媒体用户拿图书分享推动计划的动机做文章,批判其为夺人眼球的市场活动,对阅读的促进作甚小。
Some social media users pointed out that Watson has studied at Brown University and Oxford University; she is an avid reader that has her own feminist book club. But Chinese celebrities endorsing the campaign didn't seem to be reading much.
部分社交媒体用户指出,沃森已在布朗大学和牛津大学求学,读起书来如饥似渴,自己也有女权读书俱乐部。但支持活动的中国名人并不见得怎么读书。
Even though Chinese society values education, Chinese people had a target-oriented attitude towards reading. It is not seen as something to be enjoyed, or something that serves a higher purpose.
尽管中国社会重视教育,中国人对待阅读的态度目的性强。读书似乎不是什么乐事,也不是什么高目标。
The co-founder of the campaign didn't seem bothered by the flurry of criticism and said they had not received any money from the publishers, but admitted that it brought a lot of good publicity to the one-year-old company.
活动的合作创办方似乎对阵阵批评并不挂心上,称他们并没有收取出版社的钱,但也承认对成立才一年之久的公司带来了不少正面宣传。
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