We all waste food, you and me, millions of tons of it. In China, enough food is wasted in restaurants every year to feed 200 million people. In the United States, 40 percent of food is wasted from farm to fork. Each year, the amount of food thrown away in rich countries is almost the same as that produced in sub-Saharan Africa. This raises some important questions.
In developing countries, food is lost because farmers do not have appropriate cooling, storage and market access for their crops. Their grains, fruits and vegetables dry up and rot away. In developed countries, the picture is different, and food is wasted in supermarket, restaurants and at home. China faces both problems, significant losses in farms, as well as at the sale and consumption stages. And the amount of food wasted by Chinese consumers is rapidly increasing.
Consumer culture has filled China and urban residents can get quality food from anywhere in the country and from across the planet. Chinese consumers are as particular about their food as those in other countries. In supermarkets, they refuse to buy vegetables that don’t look fresh or have an irregular shape, or milk and other products close to their expiry (有效期) date.
Besides, Chinese consumers tend to be generous. In restaurants or at home, often too much food is ordered or cooked and served. So while trooping out of a restaurant, full and happy, with colleagues or friends, they never look back at what’s left untouched on the table. Should Chinese consumers take more responsibility for the waste they create?
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