save 1, 500 trees," says Wal-Mart CEO Lee Scott."If everybody saves 1, 500 trees or 50 barrels of oil, at the end of the day you have made a huge difference”
Scott wants Wal-Mart to do its part too.He has promised to cut the existing greenhouse-gas emissions(排放)over the next few years and promised to construct new stores that are more efficient.He wants Wal-Mart's fleet(车队)of more than 7, 000 trucks to get twice as many miles per gallon by 2015.Factories that show Wal-Mart they're cutting air pollution will get preferential treatment in the supply chain.Wal-Mart says it's working with consumer-product manufacturers to
reduce their packaging and will reward them if they do so.
Some people may doubt it is a bid to attract attention from Wal-Mart's controversial labor and health-insurance practices.But it's not just window dressing, because Wal-Mart sees profits in going green.Scott says, "This is a business philosophy, not a social philosophy. We don't go where we don't think there's a great interest in change.”
Like Bill Gates, who started his charitable foundation, Scott happens to be promoting Wal-Mart's image at a time when his company's reputation is declining.He acknowledges that he launched the plan partly to shield(保护,庇护)Wal-Mart from bad press about its contribution to global warming." By doing what we're doing today, we avoid the headline risks that are going to come for people who did not do anything," he says."At some point businesses will be held responsible for the actions they take." Meanwhile, should Wal-Mart succeed at shrinking its environmental footprint and lowering prices for green products, both the planet and the company will profit.
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