Questions:

　　Who is the speaker?

　　What will be broadcast on television on January 1st?

　　What will be the main purpose of the show?

　　The most obvious purpose of advertising is to inform the consumer of available services. The second purpose is to sell the product. To the manufactures the second purpose might be more important. They try to persuade customers to buy the product by creating a desire for it.

　　In general, many purchases are rational, or carefully thought out. People usually consider the economy and convenience when they are buying a product. At other times, the reason behind a purchase may not be clear to a consumer. Consumers may be influenced by an advertisement on TV showing a sports hero using the product. They may want to copy the hero by using the product and so choose it.

　　Of course, need remains the most important reason for buying something. Food is a real need, but what about the sugar-coated breakfast food advertised on TV? It’s neither necessary nor nutritious. What causes the shopper to buy this product? Most likely it is an emotional motive.

　　Knowing the reasons behind decisions to buy things makes you a wiser shopper. A person should try to become a more intelligent and rational consumer, one who spends what is worth spending.

　　Questions:

　　To the manufactures, what’s the main purpose of advertising?

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