Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it. Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads. So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing."

　　However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don’t know when a conversation you overhear is just a performance.

　　4. The two attractive young women were talking so that they could _____.

　　A. get the sweater at a lower price

　　B. be heard by people aroundC. be admired by other shoppers

　　D. decide on buying the sweater

　　5. Lorenzo Bertolla is _____.

　　A. a very popular male singer

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