D. A selfish desire.

　　11.What is the author’s purpose in writing the text?

　　A. To show how to grow apples.

　　B .To introduce an apple festival.

　　C. To help people select apples.

　　D. To promote apple research.

　　【答案】

　　8.D

　　9.C

　　10.B

　　11.B

　　11.B写作意图题。根据第一段“if you are a fruit grower—or would like to become one—take advantage of Apple Day to see what’s around. ”和最后一段“If you want to have a real orchard experience, try visiting the National Fruit Collection at Brogdale, near Faversham in Kent.”可知，作者向读者介绍了一个节日—Apple Day，并推荐人们参加这个节日，故选B。

　　【考点】生活故事类短文阅读

　　12.【2016·全国新课标III】D

　　Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers.But now that information is being spread and monitored(监控) in different ways, researchers are discovering new rules. By tracking people’s e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.

　　“The ‘if it bleeds’ rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don’t care how you’re feeling. But when you share a story with your friends, you care a lot more how they react. You don’t want them to think of you as a Debbie Downer.”

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