Ⅳ.阅读填空(10 min.)ccessful outcome. List building plays a major role in developing good relationships with your site's customers and visitors. It can be used to get more sales for your site or business. For these reasons contact building should be high on your list when you're marketing or promoting on the web. Fortunately, list building is an easy process that any site or webmaster can quickly set up as long as you understand two simple elements. To be really successful, your list building must combine these two key elements. Without these you will probably find building your contact list difficult and slow going. So it is worth your while to fully understand these two factors in your list building.

　　Value ?It should offer important information, quality content, special deatls / discounts, and more importantly, it should offer a valuable relationship or connection to an expert in the subject area of the list.

　　Subscribers (订户用户) must benefit from joining your list. If you're building a list, rite down all the benefits someone would receive from joining your site or list, including receiving important information, getting special valuable content, receiving special deals / discounts, getting training videos and getting timely announcements or news. Don't forget there may also be a psychological reason for joining your list — many people like being part of a group or membership site. It's human nature. Everybody likes to feel included.

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