Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.

　　So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.

　　However，one might ask what exactly is “real” about young women pretending to be enthusiastic about a sweater. Advertising executives (主管would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.

　　13. The two attractive young women were talking so that they could _______.

　　A. get the sweater at a lower price

　　B. be heard by people around

　　C. be admired by other shoppers

　　D. decide on buying the sweater

　　14. Lorenzo Bertolla is _______.

　　A. a very popular male singer

　　B. an advertising agency

　　C. a clothing company in Rome

　　D. the brand name of a sweater

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