阅读专练13
Section A
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In his first major UK interview, Mark Pincus, the founder and chief executive of Zynga, gives a unique insight into the new craze sweeping the web.
The web is like one big cocktail party, according to Pincus.Zynga, a fast-growing social gaming company which is most famous for creating the hugely popular FarmVille, has yet to reach the same levels of fame as its American technology contemporaries, such as Twitter or Facebook. However, FarmVille has reportedly been worth $5.5 billion in just three years and has revolutionised online gaming. Consumers and businesses alike are taking notice of these.
Sitting in his meeting room, Pincus says, "Since Napster, MySpaceand Facebookwere created, the web has become a social place, with lots and lots of smaller cocktail parties happening everywhere. Earlier, the web was a huge place that wasn’t connected in any way, and then Napsterlaunched and the web suddenly lit up. The Internet has become this place where people could come together around their interests. And now I am hosting one of the biggest cocktail parties online."
He’s not joking. More than 320 million people around the world have downloaded FarmVille, Zynga’s most popular game to date. And the company currently has 60 million active players. As people live their lives increasingly online, they want to do everything with their friends in one place. Zynga effectively colonised Facebook, building a hugely successful platform on top of another.
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