必修四综合能力检测

　　(时间：120分钟　满分：135分　得分：________)

　　语言知识及应用(共两节，满分45分)

　　第一节　完形填空(共15小题；每小题2分，满分30分)

　　阅读下面短文，掌握其大意，然后从1－15各题所给的A、B、C和D项中，选出最佳选项。

　　“When a customer enters my store, forget me.He is King，” said John Wanamaker.This revolutionary concept __1__ the face of retailing (零售业) and led to the deve­lopment of advertising and marketing as we know it today.

　　But convincing as that slogan was, in truth the shopper was cheated out of the crown.Although manufacturing efficiency increased the __2__ of goods and lowered prices, people still relied on advertisements to get most __3__ about products.Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a __4__ number of publications.Now media choice has __5__ too, and consumers select what they want from a __6__ greater variety of sources—especially with a few__7__ of a computer mouse.Thanks to the Internet, the consumer is finally __8__ power.

　　As our survey shows, customer __9__ has great implications for companies, because it is changing the way the world shops.Many firms already claim to be “customer­__10__” or “consumer­centered”．Now their __11__ will be tested as never before.Taking advantage of shoppers' __12__ will no longer be possible: people will tell others, even those without the Internet, that prices in the next town are __13__ or that certain goods are inferior.The Internet is working wonders in__14__ standards.Good and __15__ firms should benefit most.

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