For example, you probably do not need the newest cereal in the supermarket.There are probably many cereal brands on your kitchen shelves.You may not have space on a shelf for another.But if you see ads about a new cereal that is extratasty and has a free prize in the box, you may want it.
To be effective, advertising must be exciting, entertaining, or provide some pleasure.The secret of writing good advertising copy is to offer a good idea as well as a product.The idea is what the ad is really selling.One example is an ad that says eating a cereal will make a person do well in sports.That cereal brand may sell better if consumers think it offers strength and energy.
[写作内容]
1.以约30词概括上文的主要内容;
2.以约120词就“广告的利与弊”的主题发表看法,内容包括:
(1)广告的好处;
(2)广告的副作用及其危害;
(3)你对不良广告的态度。
[写作要求]
1.作文中可以使用亲身经历或虚构的故事,也可以参照阅读材料的内容,但不得直接引用原文中的句子;
2.作文中不能出现真实姓名和学校名称。
[评分标准]
概括准确,语言规范,内容合适,语篇连贯。
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